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Emma Joyce

Chief Executive Officer and Board Member

Emma is the Chief Executive Officer of GBBC Digital Finance, a not-for-profit membership association that promotes fair and transparent markets for crypto and digital assets, where she oversees the strategic direction and growth of the association.  Emma’s previous role at GDF was Global Ecosystem Director, heading up the GDF Executive team.

Prior to working at GBBC, Emma held strategic marketing positions at Citibank, Barclays and Fidelity, heading up events departments and ensuring marketing activities were in alignment with business objectives. At Citi, Emma worked on projects to promote and showcase digital money.

Emma has also worked for The Emerging Markets Investors Alliance, a non-profit organization that enables investors to support good governance, promote sustainable development, and improve investment performance in the companies in which they invest.

Emma is a leading industry voice representing GDF at international events, on podcasts and TV, promoting the digital assets industry, crypto and, more broadly, the value of membership associations. Emma recently attended and spoke at the 6th Global Annual GBBC Blockchain Summit on Necker Island & recently in Davos, Web Summit Lisbon, Digital Assets Week London and California, Web Summit, Swell and the Institutional Digital Assets and Crypto Regulation Symposium.

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